Interesting to see how Google can frustrate the best efforts of the best marketing organizations. Take a look at this screenshot, and witness the sponsored link for the Nike promotional site joinbode.com. Would you be interested in "exploring Bode's philosophy" after reading any of the returned search results? Whatdayathink Nike spent on Bode, $7, 10, 20 million?
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Feb 27, 2006
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Not sure but I would guesstimate $10M - I think Nike still maximized the branding opportunity.
Nice screenshot!
Posted by: Daya Baran | Feb 27, 2006 at 06:55 PM