Google could learn a few things from Microsoft

I was talking with someone yesterday who is considering coming to work for SAP, he also has an offer from Google. One of the interesting comments he made was about how Google has a lot of people who are very good at creating new products but not accustomed to maturing them. In other words, look for a wave of hiring for product managers and engineers who are strong at incremental product planning, release planning, and upgrade development work. That is assuming of course that Google actually moves their popular services out of "beta".

The latest example of Google rolling out a new product and either underestimating demand or simply having a ham handed approach to maintaining scale on their beta is their Web Page Creator and the move to turn off new user registrations.

Well, here we go again. Google announces a new service and then within hours (about nine according to InsideGoogle) of annoucing it temporarily stops people from registering to use it.

The other really amazing example of poor product planning by Google is their Desktop v3 product and the issues around security that enterprise customers raised. I guess Google figured they were in the bad on this one so they did something surprising and just admitted that there was a security risk.

"We recognize that this is a big issue for enterprise. Yes, it's a
risk, and we understand that businesses may be concerned," said Andy
Ku, European marketing manager for Google.

But the question I had when I read this was more basic "what, someone didn't think about this before you developed the product?" Another example of Google being tone deaf to concerns their customers have. Google rather lamely says that security is an issue that companies themselves have to address. Yeah, they might want to chat with the guys up in Redmond to see how well that messaging works. SAP's network prevents anyone from downloading Google Desktop, so I guess we did take responsibility for maintaining strong security policies.


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Comments

[dandanlibraryman]

It is true that some of Google's products do not work out, but they have so many.

I think what is important is that the name Google is constantly getting advertized through the new services. They have so many that nobody is going to use them all, but two points are always remembered. Number one is that the magnificent fantastic company Google has developed a new product. Number two is that each new product helps keep the name Google in the forefront of our minds.

[LEx]

Haha I think now, it's the other way round. In just 4 short years - I guess that's how the tech sector will always be. The bigger they come...

http://www.troy-ounce.com