Don't let the door...

Got an email today, the opening line says it all:

We have recently prepared a research report covering the window and door industry.

hmmm let's see, technology investments or the window and door industry... not just the window industry either, doors too.

I find it stunning that in this day and age companies can't do targeted segmentation for their marketing programs beyond the group "everyone". You would think that someone at this research firm could, you know, do a little research and figure out that SAP Ventures is a technology investor, like most VC's, and not likely interested in consolidation in the window and door industry. Marketing people have been talking about one-to-one marketing for at least a decade, maybe it really is a myth.


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