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« Buy Danish | Main | Oracle Layoffs Coming? »

Jan 31, 2006


Alexander McCabe

I've an idea why this happened. I set up some adwords several months ago. They didn't serve enough ads to reach anything like the budget I had set for them so I left them, hoping they'd serve more over time. I logged in a few months later to find that the budget was maxed out and they had been serving lots of worthless adsense impressions. So I opted out of adsense impressions and set the budget much lower and decided to keep a closer eye on it.

Now my budget is rather small for these things, but if what I've described is a common experience, it may explain a large jump in earnings, followed by a big slump.

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