didn't I just write something about this? Companies have to assume leadership for deploying their vision, not just follow whatever some amplified group of customers says you should do.
Link: The Customer Is Sometimes Wrong.
The Case: In 1999, when former Oracle executive Marc Benioff founded Salesforce.com, companies bought software and ran it on their computers. The idea of handing customer data to another company and then renting access to software running on its servers sounded insane. But today, "software as a service" is a viable business led by Salesforce, whose best early decision disappointed many customers.
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