Scoble, you are not alone. There are at least a dozen companies working diligently to crack this code (yeah, you know who you are!). On top of that, there was a research project last year that aimed to study this directly; the Memespread Project and the initial analysis is now available.
Link: Scobleizer: Microsoft Geek Blogger.
I find this to be absolutely fascinating and portends that companies will now need to figure out this new PR world. By the time the first article gets written the story is already being told to thousands of people through these word-of-mouth networks.
How about for you? Anyone studying how news propogates? How best to handle news situations where the interest level is over the top high?
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