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« Start-ups shouldn't bother with detailed business plans: Mike Moritz | Main | New CPB Chief Doesn't Tune Into PBS or NPR, Wants Conservative Viewers »

Apr 21, 2005

Comments

Mike Torres

The reason you may not have come across any spaces blogs (which is actually surprising; I read about 60 every day) is because the product wasn't designed to be a standard blogging tool.

It is a way to communicate with friends and family - which is why it is tightly integrated into MSN Messenger. If your friends/family don't use Hotmail or Messenger and don't share photos or blog regularly, chances are you aren't going to find any spaces. That is actually "by design".

jeff

Mike,
Thanks for taking the time to comment and provide some background. The approach is interesting, definitely a reflection of a tightly focused goto market strategy.

We use Messenger on our corporate network (actually not this week, the server has been shut down because of a worm working through our network), but would you also consider a Spaces product for behind-the-firewall use, perhaps integrated with Sharepoint.

One thing I would be curious to know is how Spaces rates against Blogger and Typepad/Livejournal in terms of abandonment rates. In other words, how many of the 7 million blogs you have are being updated regularly?

John Finkelstein

I can't read the article because I don't subscribe to WSJ (WTF!), but it reminds me of a recent Paul Graham essay, "The Submarine" ( http://www.paulgraham.com/submarine.html ). It's an interesting read about the role PR firms play in getting industry specific news articles published.

jeff

I read that Graham essay this morning, it's excellent. I sent it to our PR firm (Burston Marsteller), and will post it as well.

Randy Charles Morin

Mike didn't explain why most MSN Space blogs are without any entries.

jeff

To be fair to Microsoft, and Mike for that matter, I think a lot of these blogs are being used just for photo sharing which may explain why out of the dozen or so that I clicked on only 2 had entries.

Mike Torres

Hi Jeff -

As it turns out, photo sharing is far and away the biggest draw of spaces... Not blogging! With the cool transitions (in IE which supports them) and integration into Messenger, it is pretty cool.

"Would you also consider a Spaces product for behind-the-firewall use, perhaps integrated with Sharepoint."

Good idea. Not something we (as in MSN) have planned right now, but you never know ;)

"One thing I would be curious to know is how Spaces rates against Blogger and Typepad/Livejournal in terms of abandonment rates. In other words, how many of the 7 million blogs you have are being updated regularly?"

The latest numbers we announced (at 4.5 million spaces) was that 170,000 are updated daily. This is about 4% daily. That number has increased faster than the increase of number of spaces in the last few weeks, which is a great thing for us. Even though we haven't released any other numbers, I think assuming appx. industry average abandonment rates would be safe for now.

We have tons of plans to address that, of course, because industry standard isn't really so hot.

Mike

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