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« Target not so Red this Christmas | Main | Main Dish: »

Nov 23, 2004

Comments

Mark

Hi Jeff:

It seems so apropos that the "hardest working guy in golf" is the top golf money-winner, and will probably be recognized very shortly as the "Golfer of the Year". His is a true "rags-to-riches" story based upon his tremendous work-ethic.

jeff

hmmm, I haven't followed much golf since our son was born (coincidence? No). However, if I recall correctly, the hardest working guy in golf over the last few years has been Vijay Singh, am I correct?

His is a great story, and work ethic is as much a part of it as ability. I remember reading a story about how he would spend hours at a stretch at the range hitting one shot with one club in order to perfect it. Has anyone ever tried to hit a couple hundred balls with just your pitching wedge?

John Bartram

Being a Brit, I wouldn't know if the B in NBA is basketball, baseball, or bullfighting. But the story reads as though it's about football (or should that be soccer). Our brightest star (Wayne Rooney) just chased a Spanish player into the stands...

All that separates us is our language.

jeff

funny. I did reference basketball in the post but I can understand how people outside of the U.S. might not pick it up.

At least Rooney chased another player up into the stands, the Pacers vs. Pistons brawl involved players and fans duking it out. And what's up with the Spanish player running into the stands... that's kind of cowardly.

Evelyn Rodriguez

I like your assessment of NBA's losing touch with its market. Perhaps not everyone is looking to be cool by association with urban inner city chic. Perhaps we don't even care if we're cool to like basketball. Too much of what passes for branding is really cool-hunting and then trying to associate with it: see-um-look-hey-we're-cool and if-we're-cool-you're-cool, that is if you buy.

jeff

yeah, I think so. It's like the Super Bowl commercials, how many inane commentaries do you read about the ads themselves without anyone ever asking were they effective? Does Coke really sell more sugar water because they have cool ads in the Super Bowl, or is their corporate identity strengthened in any meaningful way?

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