Newspaper Execs Say Circ Declines Reflect Shift to Web, Less Discounting
Signs of intelligent life found in the executive ranks of newspapers.
Link: Newspaper Execs Say Circ Declines Reflect Shift to Web, Less Discounting.
Tom Fiedler, executive editor of The Miami Herald, said he does not expect circulation to increase during his lifetime, which means newspapers must focus on the Web as a genuine delivery system: "Circulation will continue to drop until there will be a plateauing, then I expect a rapid decline.
"Newspapers will become supplemental reading for a very elite audience," he added, and the online edition "will be where the popular press lives."
Hey Jeff,
This is good to hear. Though I think the first to really start to understand is Rupert Murdoch. He is putting together quite the online publishing group, (with a nice content hammer to boot). Leads me to wonder if these Newspapers would be interested in building alliances through their own ad delivery system, since feeding google or yahoo could compound problems. Your thoughts?
Brad
It could also go local and integrate into their papers. Kinda like Mark Cuban thought:
http://www.blogmaverick.com/entry/1234000523062839/
Posted by: Brad Twohig | Nov 08, 2005 at 09:57 AM
Hey Jeff,
This is good to hear. Though I think the first to really start to understand is Rupert Murdoch. He is putting together quite the online publishing group, (with a nice content hammer to boot). Leads me to wonder if these Newspapers would be interested in building alliances through their own ad delivery system, since feeding google or yahoo could compound problems. Your thoughts?
Brad
It could also go local and integrate into their papers. Kinda like Mark Cuban thought:
http://www.blogmaverick.com/entry/1234000523062839/
Posted by: Brad Twohig | Nov 08, 2005 at 09:58 AM