maybe, but the reality is that the great majority of startups need a PR firm not just to get the message out, but to figure out what to say in the first place.
I'm no rabid fan of PR firms but I recognize that they have their place in the ecosystem. Just remember, guns don't kill people, people kill people.
Link: Live Longer – Fire Your PR Firm.
Most startups are better served by running PR in-house. That’s our opinion. There are sound reasons for larger publicly-traded companies to bring on an agency, but for most startups the primary motivator seems to be insecurity and a desire to do as the …
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